Here’s an assortment of video editing tips from my 20+ years of experience as a trailer editor. A lot of them are just to make your life easier, a few of them are for polishing your edit. Hopefully there’s something of use to you in here!
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Breaking down gameplay footage can be different from breaking down visuals or dialogue for a movie trailer. Here are the considerations to make when selecting footage and my favorite keyboard shortcuts for making this go faster!
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Length and size of the game is often the biggest decider for what makes a game trailer job big, not the length of the trailer (up to a point). Whether a game is 30 hours long is a bigger factor than if the trailer is 30 seconds long. Here’s are the major factors through which you can gauge the scope of a capture job.
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Let's look at how to make a trailer optimized for unforgiving social media feeds with muted audio and the shortest of attention spans. These can be great places to show off your game to people within the game industry, and get noticed by business partners, influencers, press, marketers, and creative collaborators.
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The main purpose of a game trailer is to quickly sum up and market a game, but a secondary purpose to consider is how it’s going to be re-used as raw material by gaming press, influencers, and YouTubers. This article shares how your trailer might be making their job very difficult to do, and what you can do to make it easier and get your game in front of more eyeballs!
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If you want to start editing video and you’re a complete beginner or amateur, here is my guide to walk you through what software to use, for video editing, screen capture, game capture, and how to start your first timeline!
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Intercutting dialogue with gameplay is critical to making people pay attention to the footage and the story. If too disconnected, one gets ignored in favor of the other. This is how you do it so both gameplay and dialogue shine!
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Well made aloha shirts (aka Hawaiian shirts) make the whole thing look good by focusing on a few small details. This philosophy can be applied to videos especially by less experienced or beginner editors!
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Trailer editors have a distinct style of integrating dialogue and music whether they’re looking for music to fit the dialogue, changing lines to fit the music, or some mix of. both. Here’s a look at the basic things to look for when trying to combine the two so dialogue hits clearly, and the music is given its time to shine.
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No matter how hard you try, there’s almost no chance for people to watch a trailer and remember everything they saw. That’s why it’s very important to make sure what you DO show is as focused and easy to understand as possible so you don’t overwhelm the audience’s cognitive load.
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