Finding the right balance of story and gameplay is one of the toughest parts of making a game trailer. This is a simple exercise which can add some objectivity and make this an easier thing to do!
Read MoreIf you’re a game developer eager to hire a trailer editor to work on your game, here’s what you can expect, and how you can make the collaboration a smooth and fruitful process!
Read MoreIt’s really hard to figure out to show in a gameplay trailer, especially because there are infinite possibilities. Here’s the framework I use to answer this questions in stages in a way where the most essential parts of the game trailer are prioritized, and the secondary ones get their attention later.
Read MoreIncreasingly, games have accessibility options for people with various mental and physical disabilities, but what can be done to make game trailers more accessible? Here are some types of considerations you can make so as many people can enjoy your trailers as possible.
Read MoreHow do you even BEGIN making a trailer for a game as huge as The Legend of Zelda: Tears of the Kingdom!? In this post I share the process I’d use to tackle this monster. This may or may not be the ideal workflow, but it’s the best I can think of without having to do the actual work myself.
Read MoreIn 2023 Steam made a big change to how the carousel of each game’s store page displays. Here’s how to make the most of the change and why it’s significant!
Read MoreLength and size of the game is often the biggest decider for what makes a game trailer job big, not the length of the trailer (up to a point). Whether a game is 30 hours long is a bigger factor than if the trailer is 30 seconds long. Here’s are the major factors through which you can gauge the scope of a capture job.
Read MoreHere is the second (maybe first?) easiest game trailer template to follow if you’re an inexperienced video editor, but want to make a viable game trailer which gets the job done.
Read MoreHow do you take a rough cut (or final cut), break it down, and reassemble it into something greater than what you started with? In this post I show a detailed critique of a trailer I consulted on and how I helped the developers remake it into a much more compelling and hooky trailer.
Read MoreIf the first step to making a timeline is to put in some placeholder text, the next step is to fill in any mandates or essentials into the cut and then start working around them. This post shares more tips for how to get more stuff onto your timeline during the difficult rough cut stage.
Read MoreLet's look at how to make a trailer optimized for unforgiving social media feeds with muted audio and the shortest of attention spans. These can be great places to show off your game to people within the game industry, and get noticed by business partners, influencers, press, marketers, and creative collaborators.
Read MoreGoing from point A to B to C can be okay in a trailer, but if you go from A to Z in a slowly incremental order, things can get boring and predictable very quickly. Here’s what you can do to avoid this and keep the viewer more engaged.
Read MoreIf you want to start editing video and you’re a complete beginner or amateur, here is my guide to walk you through what software to use, for video editing, screen capture, game capture, and how to start your first timeline!
Read MoreHow many times do you have to show an idea in a game trailer for it to sink it, but not so many times that it becomes boring and predictable?
Read MoreHere are the very basic phases of editing a game trailer and what you should focus on at each step. Starting from assembly to finishing it up and exporting it.
Read MoreHooking your audience as quickly as possible is ESSENTIAL for a game trailer, especially when you have no prior record of reputation. No matter how quickly you think you need to hook, you’re probably still not doing it quickly enough.
Read MoreIntercutting dialogue with gameplay is critical to making people pay attention to the footage and the story. If too disconnected, one gets ignored in favor of the other. This is how you do it so both gameplay and dialogue shine!
Read MoreA game trailer should not only fit into the broader marketing effort, but it should reinforce and expand upon it in the ways only a trailer can. Here are some ways I’ve used existing marketing materials to inspire my trailers.
Read MoreWhat should be the FIRST shot of your game trailer? Here are a few ways to think about the opening shot so you can figure out which might work for you!
Read MoreThe next step after a timeline with a bunch of loose ideas is to make a timeline with rough versions of what those loose ideas would look like with visuals. This is where the Garbage Cut comes in. There are a lot of things you can learn in this step which will help you proceed to the next one!
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