Too many game trailers don’t distinguish between putting in scenes from the story, and TELLING a story via the trailer. Here is the difference between a successful story trailer, and a wasted opportunity.
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Backstory is a fine thing to put into a movie trailer, but it’s far less effective and even detrimental to game trailers, because it’s simply not what people are curious to know about when looking for a new game to play. Here are my thoughts on why, and what to do instead.
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