Teaser trailers are often even better than the full trailers because they have to be so enticing that people maintain interest, yet don't know enough so that they can make a full decision on whether or not they want to see it. How do you strike this balance?
The trailer for the multiplayer mode of Assassin's Creed: Brotherhood is a crowning example of the potential of in-game trailers. Here's what makes it so amazing.
Transitions are the glue that make a great trailer; they're one of the hardest things to edit, but learning how to master the various techniques opens up a world of possibilities.
Sometimes when there's a built-in audience for an already popular property, great trailers are made, and sometimes it's clear that the trailer producers knew that how the trailer is edited isn't as important as just showing what the audience wants to see.
Some of my favorite trailers are for love stories I either didn't like in the final film, or didn't find as affecting as I did in the trailer. What is it about the storytelling of a trailer that works differently from the final film that causes this to happen?
Deconstructing the elements of a trailer is one of the best ways to learn how to make better trailers.
These are the key things that I focus on when I'm watching trailers analytically.
The Matrix is one of my all time favorite trailers, and this post breaks down just why it must've been an absolute joy to cut. Topics discussed include: 3-act structure, selecting dialogue, and cutting in visuals.
Cosmic Trip was my first ever VR game to make a trailer for, which meant that I learned A LOT in the process. Here is what it was like making this first trailer, and all the tips I took away from it!